Looking for a saner way to navigate a chaotic housing market? We sit down with Gerson Seise Realty - Real Brokerage Technologies, who turned a hospitality background and property management experience into a client-first approach that actually lowers stress. Instead of chasing rate headlines, Gerson explains how to prepare for a purchase by controlling what matters most: your debt-to-income ratio, your credit health, and a steady income. When those pillars are in place, you can move quickly on the right home and refinance later if rates shift, avoiding the trap of waiting while great properties pass you by.
Gerson shares how growing up in a family-run cafe in Newport Beach shaped his service mindset, then walks us through the practical lessons he carried into real estate: clear communication, attention to detail, and a deep respect for community. We explore the recent changes and settlements influencing real estate agents today and why coming in “new” helped him adopt modern practices without unlearning old habits. He also breaks down how he markets differently—focusing on long-term relationships, joining the Laguna Beach Chamber of Commerce, and using Instagram to highlight local lifestyle touchpoints like restaurants, parks, and sunset walks. That shift from listing-forward content to neighborhood living helps clients picture themselves in a place, not just a property.
We also get personal: why he’s delaying his own podcast until he can give it proper focus, how food and walkability guide his neighborhood scouting, and why he believes the best agent is the one who’s the right fit for your values. If you want a grounded, modern blueprint for buying or selling—rooted in readiness, trust, and community—you’ll find a lot to take away here, from mortgage timing myths to practical prep steps that make offers stronger and closings smoother.
Visit: https://gersonseiserealty.com/
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