Description

In this episode of Edge of Excellence, co-hosts Jess DeForge and Bryon Beilman are joined by Jeff Ouellette, Co-Founder and COO of iuvo, to share the story behind the company and the values that shaped it.

Jeff reflects on the early challenges of the IT industry, where technical expertise often lacked business understanding and customer empathy. Together, they discuss how iuvo was intentionally built to bridge that gap through a people-first culture rooted in trust, accountability, and growth.

This conversation dives into leadership lessons learned over nearly two decades, including:

• Why cultural alignment outweighs technical skill
• How core values must be lived—not just written down
• The role of psychological safety in innovation and performance
• Empowering leadership at every level
• Navigating failure, growth, and change with purpose

Whether you’re leading a company, managing a team, or growing in your own career, this episode offers practical insight into building organizations where people and businesses thrive.

Key Takeaways

• The IT industry has long struggled to connect technical expertise with business outcomes
• A people-first culture drives stronger teams and better customer experiences
• Hiring for cultural fit creates long-term success
• Core values should reflect reality, not aspiration
• Empowered employees deliver better results
• Leadership is about support, trust, and growth
• Psychological safety encourages innovation
• Growth is a continuous journey built on learning and adaptation

 🌐 Learn more about iuvo: https://www.iuvotech.com