Description

If you feel like you “suck at marketing,” you probably don’t. 

In this episode, I make the case that most writers (and founder-writers) have a sales messaging problem, not a marketing problem—and I unpack the deeper story that keeps you stuck: the starving-artist narrative.

Here’s what we cover:

• Why marketing is the speaker, but sales messaging is the song.
• How “my marketing isn’t working” often means “my message isn’t selling.”
• The real block: fear of selling, not lack of platforms or posts.
• How the starving-artist narrative sneaks into your pricing and positioning.
• Everyday examples of that narrative in media—and why it’s so seductive.
• Why rejecting that script is step one to consistent revenue.
• How expanders (living or dead) rewire what you believe is possible.
• A simple first move: pick a platform, fix the message, and sell clearly.

If you’re ready to stop hiding behind “more content” and start saying the right thing, this one is tough-love with a compass.

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