Eddie the Chef sits down with Davina Ross to explore how Bloom Hearing Specialists transformed from a small independent Bairnsdale clinic in 1997 into one of Australia's busiest hearing care providers—all while maintaining the personal, community-focused approach that makes regional businesses special.
Locals Helping Locals In 2013, Bloom strategically acquired trusted independent clinics—including Bairnsdale—and enhanced them with global backing and cutting-edge technology without losing what made them special. As Davina puts it, it's never about the hearing aid. It's about the people. Their motto says it all: "People first, and the financial rewards are a result of this effort."
Breaking the Stigma Davina candidly tackles the elephant in the room: people resisting hearing tests because they don't want to feel old. She's heard every objection. The conversation highlights how hearing loss creeps up gradually—the TV getting louder, saying "yes" without understanding, or withdrawing from social situations. Eddie even admits he probably needs a hearing test himself, which keeps things relatable and fun.
The Technology Revolution Modern hearing aids are a far cry from the chunky, squealing devices of decades past. Davina walks Eddie through Bluetooth connectivity, overnight rechargeability, advanced noise reduction, geotagging (hearing aids that auto-switch settings when you arrive at your local café), remote telehealth adjustments, and even GPS tracking. A standout story involves a grandmother whose hearing aids automatically switch to the perfect program when she drives into the swimming centre car park for her grandkids' lessons.
The Sound Experience Bloom's signature offering lets clients actually try amplification in simulated noisy environments before making any decisions. It removes the fear and mystery, letting people hear for themselves what modern hearing aids can do.
Comprehensive Community Care Bloom goes well beyond fitting hearing aids—offering microsuction wax removal, home visits, nursing home services, satellite clinics in Lakes Entrance, on-site repairs, and government funding navigation. Many services come at no out-of-pocket cost. They also run a graduate program that brings young audiologists to regional locations, and many stay because they genuinely love working with regional communities.
The Human Impact The interview keeps returning to what truly matters: people staying connected to their lives. Hearing loss leads to isolation, reduced safety, and loss of independence. Bloom's goal is enabling people to stay part of conversations, enjoy family gatherings, and live independently longer.
This episode is essential for anyone over 60, families worried about loved ones, and regional business owners looking for a masterclass in community-first success. The tone is warm, humorous, and genuinely inspiring—it feels less like a business interview and more like a conversation with a knowledgeable friend.
Contact: bloomhearing.com.au | Bairnsdale, VIC (also servicing Lakes Entrance and surrounding East Gippsland)
