Do you really need more leads, or do you need a smarter approach to turning the right opportunities into sustainable growth?
In this episode of CFO Coffee Talk, host Phil Nahajewski is joined by B2B Go-to-Market Strategist and author Michael Haynes, Principal of Listen Innovate Grow to explore what it takes to build a go-to-market strategy around how B2B buyers actually make decisions.
Michael shares why growth isn't simply a numbers game and why generating more leads won't solve the problem if businesses don't understand their buyers, their decision-making process and what truly drives them to take action.
Together, Phil and Michael discuss how companies can move beyond chasing volume and build a more intentional approach to attracting the right customers, creating stronger relationships and driving sustainable growth.
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