Elizabeth Shea sits down with Wayne Schepens, founder of LaunchTech Communications, to share the story of building a cybersecurity PR firm with the goal to sell. Wayne discusses how he created an agile business and honed a disciplined approach to growth, focusing on recurring revenue, strong margins, a client-centric approach, and a niche market strategy. He walks through how he prepared for an exit over several years, from working with an M&A advisor to building a unique team structure that reduced founder dependency. Wayne also offers candid insight into the sale process, choosing the right buyer, and the realities of post-acquisition integration. This episode is for founders who want to understand what it truly means to build a company designed for exit.
