I sat down with Lan, a wine marketing specialist based in Vietnam, and this conversation completely shifted how I think about introducing wine to a new generation.
Lan has spent the last five to six years working in the wine industry and now helps a Vietnamese wine importer connect younger drinkers to a world they never thought was for them.
We talked about why Gen Z in Vietnam is actually drinking more wine than millennials did, how street wine bars in Hanoi are changing the culture, and why the biggest barrier to entry isn't price, it's overthinking. Lan breaks down the three things that shape a wine's flavor, shares unexpected Vietnamese food pairings that actually work, and debunks the "room temperature" myth that means something very different when you're living somewhere that hits 30 degrees Celsius.
Whether you're brand new to wine or just looking for a fresh perspective, this episode is your permission slip to stop being intimidated and just enjoy the glass in front of you.
What's the first wine that made you fall in love with wine?
