Every HR leader loves a good slogan—Build an engaged culture. Be the employer of choice. Create a world-class talent strategy.
They sound great in a slide deck. They also sound exactly the same at every underperforming company.
In this episode of The Talent Sherpa Podcast, host Jackson O. Lynch goes straight after one of the costliest habits in human capital: our addiction to aspirational goals. Jackson breaks down why HR keeps reaching for inspiration when the business is starving for allocation.
He argues that most “strategic” HR plans are wallpaper, impossible to measure, impossible to link to enterprise value. The board asks for profitable growth; HR delivers a 12-point plan on engagement. That mismatch kills credibility and stalls transformation.
Jackson lays out a clear alternative: trade slogans for systems. He introduces his signature “From Aspiration to Allocation” framework. A five-step playbook that starts by identifying the top 5% of roles that decide the company’s future performance, rebuilding those jobs around measurable outcomes, and concentrating your best people, attention, and rewards right there.
You’ll learn:
If you want to stop running HR like a motivation department and start running it like an operating system, this one’s for you.
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