What if the problem isn't a lack of willpower, discipline, or success?
In this episode, we sit down with Fred Auzenne, founder of Clear Edge Institute and creator of Clear Edge 90, a 90 day performance program designed for executives, founders, physicians, and senior operators.
A former U.S. Army Counterintelligence Captain with an MBA and more than 25 years of experience as a performance facilitator, Fred has worked with organizations including FranklinCovey and helped engineer a revenue turnaround that took one company from $7 million to $24 million.
Fred brings a different perspective to alcohol use among high performers. His approach focuses less on labels and more on the patterns, routines, environments, and behaviors that can become deeply embedded over time.
Fred has been alcohol free for 44 years, and today he teaches leaders what he calls the Alcohol Free Advantage.
The Architecture Behind the Habit
High achieving professionals are often disciplined, successful, and capable of managing enormous responsibilities. So why can alcohol become such a difficult pattern to change?
Fred explains his concept of an "architecture problem," describing how repeated behaviors can become automatic routines rather than simply a question of willpower.
You may make a decision during the day that you aren't going to drink that night, only to find yourself following the same familiar routine after dinner.
The question becomes: How do you change the architecture that created the pattern?
In This Episode
• Why traditional recovery approaches don't work for everyone
• Alcohol and high performing professionals
• The connection between alcohol, habits, routines, and behavioral patterns
• Why willpower alone may not be enough to change a long standing habit
• How drinking patterns can develop gradually over 10, 20, or 30 years
• Why successful professionals may struggle privately with alcohol
• The difference between having a "drinking problem" and having a behavioral architecture problem
• How neuroscience and personal development influence Fred's approach
• Why changing the pattern may be more effective than simply trying to resist it
• Fred's personal journey of 44 years alcohol free
About Fred Auzenne
Fred Auzenne is the founder of Clear Edge Institute and creator of Clear Edge 90, a 90 day performance program for executives, founders, physicians, and senior operators.
A former U.S. Army Counterintelligence Captain, Fred holds an MBA and has more than 25 years of experience as a performance facilitator. His professional background includes work with FranklinCovey and leading business performance initiatives.
Based in Scottsdale, Arizona, Fred focuses on helping high performers understand the systems and behavioral patterns that influence their performance.
Listen to the full conversation for a thought provoking look at alcohol, habits, high performance, neuroscience, and what it takes to create lasting behavioral change.
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