If you’ve ever overthought a good idea right out of existence, this episode’s your permission slip to stop doing that. I sat down with Jess Freeman, web designer, SEO strategist, and founder of The Ordinary Business, to talk about how she turned a random Threads post into a full-blown summit and podcast in under four months.
// I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT
Stop overthinking that idea and just do it. You can figure it out on the way.
In this episode, we yap about:
– How The Ordinary Business went from a snarky Threads post to a 90-speaker summit
– Listening when your audience says “we want this” (and letting that be enough)
– Why overthinking is just perfectionism in a cuter outfit
– Creating momentum you can actually sustain
– Letting yourself pivot, even after you swore something off
– What “ordinary” success looks like when you’re not chasing seven figures
– The underrated magic of caring more about impact than optics
// WHERE TO FIND JESS
– Visit Jess’s website
– Follow Jess on Instagram
– Follow The Ordinary Business on Instagram
– Visit The Ordinary Business + grab your replay pass
// MORE FROM HELLO & CO
— Visit my website at hellococreative.com
— Follow @idkwhoneedsthispod on Instagram
— Find me on Instagram
— Follow me on Threads (you’re welcome in advance)
— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)
— Have a request or idea for a future episode? Let me know here!
