Peakzi Podcast: A golden retriever in sunglasses might catch your eye, but the story behind “your dog’s favorite plumber” runs deeper than a clever logo. We sit down with Catie Brown, CMO of Spot On Plumbing in Broken Arrow, OK, to explore how a brand born from customer love and dog treats became a force for good—sponsoring service dogs for veterans with PTSD, funding training for hard-to-adopt shelter dogs, and building trust at the front door with respectful, tidy service.
Under the playful exterior is a disciplined machine. Brandon’s 21-year military background powers a system of repeatable processes, KPIs, and traditions that make excellence predictable. Catie walks us through their unapologetic hiring nights, where mission and expectations are crystal clear, and only true artisans and problem solvers stay. That clarity raised standards, reduced inconsistency, and helped Spot On rank in the top 12% of medium-sized service companies nationwide. The secret isn’t a growth hack—it’s craft, consistency, and a guarantee that actually means something: same-day solutions, clean uniforms and floor savers, a two-year repair warranty, a no-mess promise, and even refunds if standards slip.
We also get tactical about marketing. As a Peakzi customer, Catie shares how AI is helping small, authentic brands win: optimized content for AI search engines, transparent competitive benchmarks, and even recruiting insights from real technician reviews. Instead of replacing the human voice, these tools amplify it—making it easier to tell real stories, reach the right customers, and find mission-fit talent. Catie closes with a powerful vision for the trades: dignified careers, genuine mentorship, and retirements that reward decades of craft.
Subscribe, share, and leave a review to support stories that elevate the trades. What part of Spot On’s blueprint will you adopt—systems, guarantees, or culture?
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More detail at: ai.spotonplumbing.com
Peakzi Podcast: Home Services Success Stories
