What if a construction crew with muddy boots transformed into one of Colorado’s most trusted home services brands? That’s the WireNut story Trent Urban shares—how urgency became a blueprint for growth, and how a people-first operating system turned skilled trades into a beloved local service.
We walk through the early pivot from time-and-materials to upfront pricing and COD, the training that helps techs price confidently at the kitchen table, and the choice to design every detail around a customer’s lived experience. A woman-centric lens shaped clean uniforms, protected floors, tidy workspaces, and checklists that prevent callbacks. Trent opens up about the core values—care, family, grow—and why “care” must be mutual: leaders support people, and people protect standards. That clarity sustains hard calls, like parting with high performers who harm culture, so the rest of the team can thrive.
Growth isn’t just sales; it’s systems. We dig into WireNut’s streamlined inventory model, community giving that spotlights local charities on live TV, and the steady cadence of training, coaching, and financial discipline that avoids boom-bust cycles. Data now amplifies judgment. With Peakzi, Trent tracks market share, competitor moves, and real customer sentiment across reviews and social. Think of it as a living SWOT that replaces guesswork with action: tune pricing to value, tighten response times, and focus campaigns where demand is rising.
Looking ahead, Trent makes a bold case for the trades. AI won’t replace technicians who build trust face-to-face, solve problems in attics and crawlspaces, and communicate safety and value with clarity. Private equity may reshape the landscape, but operators with real culture, transparent data, and simple, high standards will win the long game. If you lead a home services company—or want to understand what great service really looks like—you’ll leave with a practical playbook: keep it human, keep it clean, keep learning.
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Peakzi Podcast: Home Services Success Stories
