Peakzi Podcast: A layoff, a promise, and a leap. That’s the spark behind Shocking Difference, the electrical company Darrell Furgison built to serve customers, protect family time, and prove that craftsmanship and profit can coexist. We sit down with Darrell to unpack how a hands-on tech became a steady owner, why the early years felt thin, and what finally unlocked sustainable growth.
Daryl shares the turning point that saved his business: learning to price the full value of the service, not just the hours on-site. Shoe covers, spotless cleanups, clear communication, reliable warranties, trained techs—those details are value, and they belong in the rate. With help from a business development group, he moved from annual losses to consistent profit and rebuilt his confidence in the process. Alongside that shift came a powerful partnership at home. His wife left a demanding ICU career to run operations, bringing direct leadership and systems that matched Darrell calm, customer-first presence in the field. Together, they built a culture that keeps great people and makes quality repeatable.
We also talk about faith as a practical operating system, not just a belief. The words “I will provide” fueled a risky start and still guide tough decisions. Darrell explains how he’s adding structure—service management, warehouse control, better job costing—to support growth without losing the personal touch. And yes, we dig into technology. AI-driven marketing tools like Peakzi help extend their reputation online, meet modern homeowners where they search, and turn word-of-mouth into steady demand.
If you’re a home services pro wrestling with pricing, profit, and growth, this story will give you a clear path: respect your value, build culture with intent, and let systems do the heavy lifting. Listen, subscribe, and share with a friend who’s undercharging for over-delivering. Then tell us: what’s one change you’ll make this week?
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Peakzi Podcast: Home Services Success Stories
