Peakzi Podcast: A family dream turned durable brand. That’s the thread running through our conversation with Lori Stickling, co-owner of Covenant Plumbing in Bloomington, IL, where technical excellence meets rock-solid business systems and a genuine service heart. We trace their journey from a new plumber chasing the American dream to becoming a five-time Best Local Plumber, and we explore the simple routines that turned customers into champions: shoe covers at the door, tool mats on counters, vacuums in every van, and upfront pricing that removes the fear of surprise invoices.
Lori opens up about the hiring shift that changed everything—moving from résumés packed with skills to people grounded in character. Hear the behavioral interview questions they use to find self-aware, growth-minded technicians who can learn the trade and treat customers with empathy. We dig into their training ethos, the value of clear processes, and why being consistent beats being flashy. The brand name “Covenant” isn’t just a logo; it’s a promise to keep their word through integrity, excellence, and a service heart.
We also spotlight the community impact that defines their culture. From the Covenant CARES fund that enables pro bono repairs for homeowners in need to an annual water heater giveaway, the team looks for quiet ways to restore comfort and dignity. Lori shares a moving story of replacing a broken shower system for an elderly couple who’d been getting by with locking pliers—proof that craftsmanship paired with compassion can change a day, a home, and a life.
Innovation fuels their next chapter. By partnering with Peakzi, Covenant is leaning into AI search, robust FAQs, visible pricing, and market trend insights to meet customers where they’re looking and to adapt with data. The long-term vision is steady, values-led growth that creates life-changing opportunities for employees and a brand that homeowners trust on the first call. If you care about building a service business that lasts—through clear systems, thoughtful hiring, and authentic community giving—this one’s for you.
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Peakzi Podcast: Home Services Success Stories
