Peakzi Podcast: A lot of contractors talk about great service; Jim Prescott built the systems to make it real. From a father-son journey that started in 1997 to a modern operation with standardized trucks, clear communication, and an Uber-style technician tracker, Castle Electric in Norwood, MA shows what “service fit for royalty” looks like when it’s more than a tagline. We dig into the moments that shaped their philosophy, including a winter emergency where two licensed techs spent a Sunday restoring power for a family on the brink of frozen pipes—and why that memory still drives how the team shows up today.
We walk through the culture that makes excellence repeatable: weekly training blocks for both technical and interpersonal skills, rigorous hiring and vetting, and a process that ensures crew A and crew B deliver the same experience. Jim explains how small touches become trust multipliers—drop cloths, bios with photos texted before arrival, live ETAs, and a dedicated runner who keeps techs on site instead of chasing parts. It’s a service blueprint any home services leader can steal: respect the home, reduce friction, and set expectations early.
We also explore how AI is rewriting local search and demand planning. With Peakzi, Castle uses real-time insights to target campaigns around the services homeowners actively seek that month, while improving visibility across emerging AI search engines like ChatGPT and Gemini. The result is smarter marketing, stronger results, and less guesswork—without sacrificing the family-run feel that built the brand. Jim closes with the company’s community roots, from Habitat for Humanity to helping customers through financial strain, and a clear vision for paced growth that protects quality. Subscribe, share with a fellow home services pro, and leave a review with your favorite “above and beyond” service story.
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Learn more at: https://www.castleelectric.biz/
Peakzi Podcast: Home Services Success Stories
