Coach Chris breaks down why “justify” is the wrong mindset—and how to flip from reactive to proactive. You can’t control price, but you can control process, value, and confidence. In this episode, Coach shares four “swings” to win when your price is higher:
1️⃣ Run a consistent, high-value process
2️⃣ Know exactly what makes you better (and prove it)
3️⃣ Overcome price objections without discounting
4️⃣ If you must discount—do it strategically and specifically
Price is only an issue in the absence of value. Build it, show it, and earn it.
Have a Question? - Submit your questions to chrish@nexstarnetwork.com
