Description

How Do I Beat the Smaller, Cheaper Competitor?

If cheaper always won, there would only be one company left standing.

In today’s Question of the Day, I use the cell phone industry as a tongue-in-cheek example to show why the lowest price doesn’t dominate the market—and what that means for your business.

In this episode, we cover:

•  Why competing on price alone is a losing strategy 
•  How customers actually evaluate value vs. cost
•  A practical exercise you can use today to clearly define why you’re worth more
•  How to confidently position your company against smaller, cheaper competitors without discounting 

If you’re tired of feeling undercut, this episode will help you reframe the conversation and compete where it actually matters.

Have a Question? - Submit your questions to chrish@nexstarnetwork.com