How do you make the complicated… simple enough to stick?
In today’s Question of the Day, we dive into the magic of analogies—those little storytelling shortcuts that turn “industry jargon” into “I totally get it.”
I walk through real examples from HVAC, plumbing, electrical, cars, computers, even everyday life. Then I challenge you to build your own list of complex topics and test them out on someone outside the trades. If they get it? You’ve got an analogy worth taking into the field. If they don’t? Back to the workbench.
By the end, you’ll know how to transform complicated concepts into clear, compelling explanations that make customers lean in instead of glaze over.
A simpler message always wins. Let’s make it stick.
Have a Question? - Submit your questions to chrish@nexstarnetwork.com
