Every year, like clockwork, the holiday objection comes crashing in: “We’re just going to wait until after the holidays.” In today’s Question of the Day, we break down how to handle this without sounding pushy — and how to turn it into one of the most predictable (and winnable) objections in the trades.
I walk through why the best time to do business is always today, and how the reasons behind that change season to season. More importantly, I show you how to build a team-generated list of “golden BBs” — small, powerful talking points you can use just like a plumber uses a fully stocked truck: ready for any situation.
We dig into real examples your team can use immediately.
This episode helps your team get proactive, stay equipped, and confidently work objections before they happen — so the holidays don’t slow you down.
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