Description

In this episode, we dig into the real data — Stanford studies, Google’s consumer insights, and Gitomer’s research — all pointing to the same surprising truth: only 10–16% of homeowners are actually shopping for the lowest price. The rest are choosing based on trust, value, reputation, and the experience you deliver.

From there, we break down exactly how to prevent shopping around with a process that builds value long before the customer ever considers getting another quote. You’ll learn:

• Why a defined process, scorecard, ride-alongs, training, and 1:1s create the foundation
• A three-step team exercise to separate yourself from the competition today
• How to refine your value points so they’re clear, tangible, and proven
• Where to naturally insert those value points into your documented process

If you want fewer “I’m going to get a couple more bids” moments and more confident, committed customers, this episode will sharpen your edge.

Follow the show, leave a rating, and drop your questions on social or email — they might be the next QOD.

Have a Question? - Submit your questions to chrish@nexstarnetwork.com