Description

How Do You Sell Against Home Warranties?

Home warranties can feel like a dead end—low reimbursement, limited scope, and a customer who thinks everything should be covered.

In today’s Question of the Day, I break down two simple strategies that consistently turn a no-win situation into a positive outcome for both the customer and your company.

In this episode, we cover:

• Why fighting the home warranty head-on usually backfires
• How to reframe the conversation without sounding defensive or salesy
• Two proven approaches that protect trust, control the call, and create real opportunity

If your team dreads hearing “We have a home warranty,” this episode gives them a clear, repeatable way to respond—and win.

Have a Question? - Submit your questions to chrish@nexstarnetwork.com