Description

How Do You Sell the “Free Furnace February” Promo?

Promotions don’t fail because of the offer. They fail because of how they’re sold.

In today’s Question of the Day, I break down how to properly sell Free Furnace February—and how this thinking applies to any trade promotion, not just this one.

We cover:

• Why companies run promotions in the first place
• The mindset and attitude your team must have for the promo to work
• Smart questions to ask that keep you in control of the conversation
• Common objections to anticipate before they derail the call

If your team is struggling to gain traction with promos—or you want to protect margin while still creating urgency—this episode gives you a clear, repeatable way to think about it.

Have a Question? - Submit your questions to chrish@nexstarnetwork.com