Description

How Do You Sell to Landlords That Aren’t There?

Ever walk into a home, look around… and realize the actual decision-maker isn’t even on the property?

In today’s Question of the Day, Coach Chris tackles a common frustration in residential HVAC, plumbing, and electrical sales: selling when the landlord isn’t present.

Here’s the truth most techs and salespeople miss—the tenant is not your customer. And when you don’t clearly define who your customer is, you end up presenting wrong, pricing wrong, and losing momentum.

In this episode, we break down:

• Why trying to “sell” the tenant is a losing strategy
• How to properly define the customer before you ever present options
• What your role actually is when the landlord isn’t on site
• Practical tactics to protect your credibility and still move the job forward
• How to set up the landlord for a confident “yes” after you leave

This episode will help you stop forcing closes, reduce frustration, and handle landlord situations with clarity, confidence, and professionalism.

🎧 Listen in and sharpen your process—because the right sale starts with the right customer.

Have a Question? - Submit your questions to chrish@nexstarnetwork.com