Today’s Question of the Day: Should you discount—and if so, how?
Short answer: sometimes—but not by the salesperson.
In this episode, Coach Chris explains why discounting should be a manager decision, how over-discounting kills profit, and why price is only an issue when value is missing. He also breaks down the High Authority and when discounting actually makes sense to protect the business.
If you sell HVAC, plumbing, or electrical services and want to win without racing to the bottom, this episode is for you.
Have a Question? - Submit your questions to chrish@nexstarnetwork.com
