Today’s Question of the Day tackles one of the most uncomfortable — and most important — topics in the trades: price.
If you’ve ever felt the pressure to “match the other guys,” this episode flips that mindset on its head. You should cost more. And today, we break down exactly why.
I walk through the real math behind your price: materials, labor, overhead, and all the unseen chaos that comes with running a legitimate business. Then we go deeper — into value. You’ll get a simple exercise to define what makes you better than your competitors and how to confidently weave that value into your sales process so customers understand what they’re paying for… and why it’s worth it.
This one’s all about confidence, clarity, and charging what you’re truly worth. Tune in and level up.
Have a Question? - Submit your questions to chrish@nexstarnetwork.com
