We explore how geofencing turns generic ads into targeted campaigns that reach real people in real places and how a full-funnel strategy links awareness, retargeting, and conversion into measurable results. Keegan shares a client case, a practical intake process, and a clear method to prove ROI with in-store visits.
• Defining geofencing and why location matters
• HVAC case study cutting spend while growing results
• Creative services for display, video, and commercial assets
• Building a detailed customer avatar beyond demographics
• Testing seasonality, behaviors, and A/B audiences
• Setting expectations and measuring early indicators
• Mapping channels to top, mid, and bottom funnel
• Attributing store visits to ads for real ROI
• Shifting from expense mindset to investment mindset
• Onboarding steps, proposals, and getting started
Thank you for joining us for candid conversations with business owners because success starts when you get real.
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