How do you tell a real result from a stat that just looks good in a slide? Olivia Skeoch and Steph Rogers (The Social Farmhouse) get into vanity metrics versus the numbers that actually matter, why attention is getting harder to earn across every channel, and how to read survey data without over-trusting a small sample. They cover email and newsletter measurement, negative hooks agricultural brands avoid, and using real benchmarking data to shape content strategy.
