James Shotwell, founder of Country Minute, breaks down how songs actually go viral in today’s music industry, what artists and labels are really paying for, and how influencer marketing is shaping country music.
Country Minute is one of the fastest-growing platforms in country music, reaching millions of fans every month through TikTok, Instagram, and short-form content that drives music discovery.
James explains:
◼️How songs go viral on TikTok, Instagram, and streaming platforms
◼️The real role of influencers in music marketing and promotion
◼️How record labels use content to break artists in 2026
◼️Why attention is the most valuable currency in the music business
◼️How to grow an audience and build a platform from zero
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Filmed in Nashville, TN
Produced: Stephan Hogan
Mavericks Media Co. Production
