Description:
In this episode of The Digital Servitization Exchange, we dive into how manufacturers are reshaping their service offerings to support eco-friendly product innovations — with a special focus on the transition from combustion to electric vehicles. Drawing on recent research by Heiko Gebauer and colleagues, we explore how companies adjust financial services, fleet management, connectivity, and maintenance strategies to align with sustainable technologies and shifting market expectations.
The discussion unpacks how firms expand both the scope (new services like charging infrastructure and lifecycle management) and sophistication (advanced digital and financial services) of their offerings — often within existing organizational structures. We also discuss what this means for the future of sustainable servitization, where environmental and economic goals meet.
Whether you’re a researcher examining servitization theory or a practitioner managing digital transformation and sustainability initiatives, this episode connects evidence-based insights with real-world applications in the evolving landscape of electric mobility.
Key themes: sustainable servitization, eco-friendly product innovation, service transformation, electric vehicles, business model adaptation, digital and green technologies.
