Description
Why do some hardware subscription models scale successfully—while others stall or disappear? In this episode, we unpack the article and explore what it really takes to build and grow subscriptions around physical products.
Drawing on cross-industry case studies from appliances, fitness, electronics, and mobility, we discuss why hardware subscriptions follow very different growth logics than digital ones. The conversation introduces three distinct paths to growth—service-centric, experience-centric, and platform-centric—and shows how each requires specific capabilities across experimentation, scaling, optimization, and maturity.
Listeners will gain a clear framework for understanding how companies move from pilots to sustainable subscription businesses, the operational and organizational challenges they face along the way, and why aligning strategy with capability development is critical when shifting from selling products to building recurring relationships.
Key words:
Hardware Subscriptions, Product-as-a-Service, Servitization, Subscription Growth, Business Model Innovation, Customer Lifetime Value, Asset Lifecycle Management, Experience-Centric Strategy, Platform Strategy, Digital Servitization
