Description

Many recruiters try to win business with a cold InMail and then wonder why nothing sticks.

This week on Recruiter Wins, I sat down with Ben Watkins (Executive Recruiter at Intrinsic Search) to discuss how his “biggest win” started by hosting paid, high-quality in-person events for senior B2B SaaS leaders.

A conversation at one of those events turned into a multi-year partnership helping a CEO build an entire European commercial team from scratch.

A few moments worth stealing for your own desk:

• How paid events drive high attendance and attract the right crowd
• How to turn a vague hiring idea into a real recruitment strategy (role clarity + a sellable story + timeline)
• The underrated power of locking in interview dates early to create momentum and commitment
• Ben’s simple way to cut through candidate noise: a 2-minute pitch video + instant calendar booking
• What makes Germany uniquely tough for startup hiring — and how to de-risk the pitch for A-players

If you recruit in SaaS, build client relationships or you’re trying to stand out in a sea of “vanilla outreach”, this episode is a playbook.

Listen to the latest episode of Recruiter Wins with Ben Watkins.