In this episode, Muki Kulhan, Accelerator Lead at IBC, was joined by: Clive Santamaria, Chief Architect at ITV; Tim Deussen, Creative Director of Studio Deussen; and Will Draffin, Director of Digital and Future Technology for the Institute of Cultural and Creative Industries at the University of Kent. The team unpacked their tech and creative process, and how ethics and responsibility in AI will continue to help shape creative storytelling for years to come.
With a clear human-centric UI at its heart, the framework was designed to leverage a host of generative AI tools that could enable broadcasters and creatives to produce high-quality, photorealistic video without surrendering narrative, artistic, ethical, or compositional considerations. The team also developed a long-term vision to enable broadcasters and creative teams to work in a more structured and efficient way, while still maintaining full creative control – from ideation to production, post-production, and delivery.
