What does it take to lead not just a business, but an entire city?
In this episode of Summit Sessions with Bryan Schielke, Bryan sits down with Ron Price, President & CEO of Visit Phoenix, to unpack what it really means to lead at scale in destination marketing.
Ron shares the shift from controlling outcomes in a hotel environment to influencing an entire ecosystem of stakeholders including hotels, airlines, government, and global partners. The conversation dives into how great leaders align competing incentives, navigate uncertainty during major disruptions like COVID, and make long-term decisions that shape the future of a region.
They also explore the hidden impact of major events like the Super Bowl, how global connectivity drives economic growth, and why trust is ultimately the most important currency in leadership.
If you're building, leading, or trying to operate at a higher level, this episode is packed with practical insight and perspective.
