Description

What does it take to build billions of views in sport?

In this episode of Defining Moments, Dustin Heise sits down with Aaron Eisman, Founder and CEO of Eisman Digital and one of the leading voices in sports social media.

Aaron shares his journey from journalism graduate to helping power social media growth for some of the biggest brands in sport, including the NFL, Bleacher Report, Turner Sports, NBA on TNT, and more.

Together, they explore:

• Why storytelling beats highlights alone
• How teams can create stronger connections between athletes and fans
• What separates great sports brands from the rest
• Why athletes are becoming brands in their own right
• The role AI will play in the future of content creation
• What organizations can do today to build stronger digital communities tomorrow

Whether you're in sport, business, marketing, or leadership, this conversation is packed with practical insights on audience building, culture, innovation, and the future of fan engagement.