Description

In this episode of Growth by Design with Diraj Goel, Diraj sits down with Karen Frame, Founder and CEO of Makeena, a B2B SaaS platform that helps consumer brands connect with shoppers and drive sales both online and in-store. Karen shares her journey from law and finance to entrepreneurship, the challenges of scaling a scrappy startup, and how Makeena has amassed over 1.5 million app downloads while providing actionable consumer insights for brands.

We dive into:

• How Makeena collects zero- and first-party consumer data at scale
• Karen’s scrappy approach to growth and partnerships
• Building a founder-first, mission-driven company culture
• The challenges of fundraising and managing a lean team
• Lessons on resilience, leadership, and scaling a business

Whether you’re an aspiring founder, investor, or startup enthusiast, this episode is packed with actionable insights for building high-growth, data-driven ventures.