When it comes to the agency world, there are many niches to cater to - but who would have thought fabric and yarn could net close to a seven-figure business?
Leanne Pressly, that’s who.
The agency founder and CEO of Stitchcraft has, according to her own words, spent a small mortgage on sewing equipment, so offering marketing services to fabric, yarn, and craft companies was a no-brainer.
Since 2009, this Colorado-based, full-service marketing agency has been serving crafting companies all over the US. While the team is nimble, comprising six employees and a few contractors, Stitchcraft serves over 40 retainer clients in the craft industry, and is growing.
Leanne joins the show to share how her agency, which impressively owns 2% of its market share, came to be, and how she gets things done.
Leanne is a prolific speaker and has leveraged this skill to build domain authority in her space, a strategy that has netted her awareness and new business alike. What’s more, Leanne has built a bespoke consulting program to attract clients that aren’t ready to buy retainer services just yet. Impressively, that program ultimately converts 100% of its participants into clients.
She joins the show to share her learnings in thought leadership, and how to lean into original research to produce compelling outbound messaging that converts.
Here’s what Corey and Leanne talk about in this episode:
Here are some actionable key takeaways for agency founders:
The resources mentioned in this episode are:
- Connect with Leanne on LinkedIn Here
- Learn About Stitchcraft Marketing Here
- Listen to Leanne’s Podcast, Business of Craft, Here
Join us as we dissect what
