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Description

R. Kenner French opens the conversation by framing Dean Rogers as a “hands-on” real estate coach who truly guides students through deals end to end. Dean immediately sets the tone: there’s no “easy button” in real estate—like any worthwhile business, results come from consistent work. What differentiates his program, he says, is direct access: instead of being handed off to junior coaches, students learn from him personally and interact with him frequently.

Dean then shares his backstory to explain his approach. A former NFL player with the San Diego Chargers, he describes a career built on coaching, structure, and repetition. Ironically, when he first entered real estate a decade ago, he tried to go it alone—telling himself asking for help would look weak. That mindset cost him years and money through rushed decisions and painful mistakes. Once he embraced mentorship, masterminds, and proven playbooks, his outcomes accelerated dramatically.

On value for aspiring investors, Dean emphasizes two pillars: focus and guidance. He argues the best foundation is wholesaling because it trains the two most critical skills—finding motivated sellers and negotiating excellent deals—without the capital intensity and time lag of flipping or landlording. He illustrates this with a recent wholesale where his team earned $90,000 without swinging a hammer, showing how strong acquisition and negotiation can inject quick cash back into the business.

Dean’s coaching model is deliberately high-touch. Students get his complete operating system: training modules, contracts, processes, negotiation scripts, and marketing strategies. More importantly, they get him—live group calls several times a week for deal analysis, marketing reviews, role-plays, and problem-solving, plus his personal cell for timely questions. That access creates accountability and momentum; students reach out, show up, and implement rather than just consume information.

Dean laid out precise steps, connected him to the right escrow officer, and guided execution. Thirty minutes before auction, the sale was postponed; the student wholesaled the property and earned $25,000. Dean highlights that beyond tactics, the real advantage is fast problem-solving, clear direction, and a supportive community that celebrates wins and shares resources and connections.

To close, both Dean and Kenner stress mindset and environment: there is no single “silver bullet,” and success isn’t reserved for any one background. Progress comes from consistent work, the right guidance, and surrounding yourself with people on the same path.

Takeaways

• Dean emphasizes the importance of hard work in real estate.

• He believes in a hands-on approach to coaching.

• Seeking help is crucial for success in real estate.

• Community support enhances accountability and growth.

• Wholesaling is a foundational strategy for new investors.

• Real-life case studies illustrate the effectiveness of coaching.

• Motivated sellers are key to successful real estate deals.

• Dean provides all necessary contracts and systems to his students.

• Implementation of knowledge is often the missing piece.

• Success in real estate requires consistent effort and the right guidance.

Sound Bites

• You can go to you, you'll handhold them.

• I give all my students my cell phone.

• He ended up making $25,000 on that deal.

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