Katie Klinkenberg, a marketing consultant with 25 years of experience, discusses the importance of customer loyalty and satisfaction. She emphasizes the need for businesses to focus on retaining existing customers, as it is more cost-effective than acquiring new ones.
Katie suggests using surveys to gather customer feedback and understanding the customer journey to improve the overall experience. She also highlights the significance of the Net Promoter Score in measuring customer satisfaction.
Katie enjoys working with small businesses and helping them transition to digital platforms. She shares her experiences in turning around companies' customer marketing efforts and offers advice for entrepreneurs to prioritize their existing customers.
