Kenner French interviews Angela Langlotz, a trademark and copyright attorney, about the importance of protecting intellectual property, specifically trademarks. They discuss the process of acquiring trademark and copyright rights, the benefits of proactive planning, and the potential consequences of not protecting one's intellectual property.
Angela emphasizes the need for entrepreneurs, including real estate agents and tax professionals, to register their business names, taglines, and other distinctive elements to prevent infringement and maintain exclusive rights. She also highlights the value of video marketing and coaching for attorneys. Angela offers consultations and trademark registration services through her website, TrademarkDoctor.net.
Takeaways
• Intellectual property, particularly trademarks, is a valuable asset that should be protected.
• Registering trademarks and copyrights is essential for entrepreneurs, including real estate agents and tax professionals, to maintain exclusive rights to their business names, taglines, and other distinctive elements.
• Proactive planning and conducting thorough trademark searches can help avoid potential infringement issues and costly legal battles.
• Video marketing is an effective tool for connecting with prospective clients and building a brand.
• Consulting with a trademark attorney, such as Angela Langlotz, can provide guidance and ensure proper protection of intellectual property.
Sound Bites
• She's going to help us to retain our name and actually who knows, maybe make some money as a result.
• You would be completely surprised at how many people come to me to register a trademark for whatever, of course, an online platform, what have you.
• Crazy with the K is still crazy.
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Thank you for listening!