Asha Mankowska, a business mentor and consultant, shares valuable insights on scaling a business and increasing profitability. She emphasizes the importance of establishing a market dominating position and focusing on profitability rather than just revenue.
Asha also discusses the significance of attracting the right clientele and optimizing lead conversion. She provides a four-step conversion equation: interrupt, engage, educate, and offer.
The conversation concludes with a discussion about future episodes and how listeners can connect with Asha.
Takeaways
• Establishing a market dominating position is crucial for business success.
• Focusing on profitability is more important than just revenue.
• Attracting the right clientele and optimizing lead conversion are key to business growth.
• The four-step conversion equation: interrupt, engage, educate, and offer.
• Future episodes will delve deeper into these topics.
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Thank you for listening!
