Bob McIntosh, a marketing guru, shares valuable insights on building a successful business. He emphasizes the importance of having a professional and trustworthy website to boost credibility. He also highlights the significance of integrity in business and how it breeds trust with customers. He discusses his journey of building his marketing firm and the role of personal branding in attracting clients. He explains the impact of email marketing on his business growth and the power of building relationships through speaking engagements.
In this conversation, Bob discusses the importance of email marketing and the high ROI it can generate. He emphasizes the power of storytelling in email marketing and how it can engage and connect with the audience. Bob also shares two mistakes he made in his business: not continuing to write emails consistently and not outsourcing fulfillment. He highlights the significance of follow-up in marketing and how it can build trust with customers.
Overall, the conversation provides valuable insights into effective email marketing strategies and the importance of consistent follow-up.
Takeaways
• Invest in a professional website to enhance credibility and attract customers.
• Integrity is crucial in building trust with clients and customers.
• Personal branding can significantly contribute to business growth.
• Email marketing remains a powerful tool for building relationships and generating leads.
• Speaking engagements can be an effective way to connect with potential clients and showcase expertise. Email marketing can generate a high ROI, even if it's a quarter as good as the industry average.
• Storytelling is a powerful tool in email marketing and can greatly improve its effectiveness.
• Consistent follow-up is crucial in building trust with customers and increasing conversions.
• Outsourcing tasks that you're not good at, such as fulfillment, can help your business grow faster.
• A good CRM can automate follow-up communication and make it easier to stay in touch with customers.
Sound Bites
• Do not underestimate the power of a great website to boost your bottom line.
• Integrity is utmost in what we do and breeds customers and clients who will believe in you.
• 97% of people will judge your business's credibility based on only the design of your website.
• Imagine spending $1 and getting $10 back.
• Email marketing that works is storytelling at its finest.
• Email marketing is the only way to go.
If you have any questions in general you can reach our office at:
VastSolutionsGroup.com
Phone: 415-854-6512
Email: info@vastsolutionsgroup.com
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Thank you for listening!
