Jay and Annie Adkins, known as the "coaching couple," shared how they turned their diverse backgrounds in music, education, and hospitality into a thriving real estate business. Starting with a house hack, they scaled their portfolio through creative financing, buying properties with little to no money down. Their advice to new investors: take action, stay flexible, and don’t be afraid to invest outside your comfort zone.
Their coaching focuses on personalized strategies—reverse-engineering client goals into actionable real estate plans. They use AI tools for budgeting, marketing, and property analysis, helping students across the U.S. succeed. One standout deal saw them double a property's value in four months while tripling rental income through smart rehabbing and Airbnb. Their core belief: with strategy and the right guidance, anyone can build lasting wealth through real estate.
Takeaways
• Their journey began with one rental and scaled to 24 properties in a year using creative deals.
• Owner-financing, HELOCs, and hard money lenders allowed them to scale without personal capital.
• From budgeting to marketing, AI helps speed up workflows and scale operations efficiently.
• Personalized goal-setting + action plans = tangible results for students.
• Long-term success stems from strategic learning and the right network.
Soundbites
Massive action beats paralysis every time.
• We doubled our property value in 4 months—without using our own money.
• AI is like another executive on your team.
• Real estate success is about vision, not just strategy.
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