Hey, it's Bob, Today, let’s talk directly to the men—or to anyone shopping for them.
Men’s skin has the same basic needs as women’s skin: cleansing, protection, and moisture. The difference is that many men prefer fewer steps and products that feel clean and non-greasy. Keys was designed from the start to be gender-neutral and functional, making it perfect for straightforward men’s routines.
A simple men’s routine can be just two or three steps: Use Island Rx Micellar Foaming Cleanser in the shower for face and beard area. It doesn’t leave a residue and won’t strip the skin, which helps prevent shaving irritation. After shaving, apply Eye Butter very lightly around the eyes and on crow’s feet. Finish with Luminos on the whole face—its fast absorption and non-greasy finish make it comfortable even for men who “hate lotion.”
For extra dry or wind-exposed skin—think cyclists, skiers, or outdoor workers—Tortuga on cheeks, forehead, and hands provides heavy-duty protection.
The best part? No heavy fragrance, no chemical smell, just clean, natural care. Simple enough for any man to stick with.
