In this episode, I talk about how Google’s AI Overviews have changed the SEO landscape and what law firms can do to stay visible.
When AI pulls answers from across the web, it’s more important than ever to build authority so your content gets cited.I explain how to track AI citations, understand impressions vs. actions, and why creating helpful, evergreen content is key.
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The goal isn’t to chase algorithms—it’s to consistently publish valuable insights that answer real client questions and build trust.
I also share how I learned to prioritize marketing channels that actually drive results, and why staying involved in your firm’s strategy is essential—even if you work with an agency.
My challenge to you:
What’s working for your firm right now? Which channels are worth your time? And how are you building authority in your niche?
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