In this episode, I take you on a ride from the dusty streets of old Westerns to the modern-day frontier of Google search results. Just like in the cowboy shows I grew up on, the battle between white hats and black hats is alive and well - only now it’s happening online.
I break down the difference between ethical (white hat) SEO and risky (black hat) shortcuts that can tank your law firm’s visibility. I’ll show you why playing by the rules isn’t just good practice - it’s the smartest way to build lasting growth and trust with your clients (and with Google).
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I even give you three simple, white-hat steps you can take this week to start improving your online presence - no tech degree required. Tune in and let’s make sure your law firm is riding with the good guys - because in SEO, just like in the Wild West, white hats always win.
