In this episode, I get real about something every law firm struggles with: content. More specifically - how to create content that actually connects with your potential clients. Let’s face it: most legal marketing is dry, robotic, and painfully forgettable. But it doesn’t have to be.
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I share the exact strategies I’ve used to grow my firm from a spare bedroom to a $10M practice, including how to write the kind of content you would want to read, what platforms to focus on (including AMA-style Q&As and YouTube), and why your tone and authenticity matter more than ever.
I also break down how to choose the right message, the right medium, and the right keywords - without sounding like a robot trying to impress Google.
Whether you’re terrified of marketing or just tired of content that goes nowhere, this episode is packed with practical tips to help you create legal content that’s clear, compelling, and most importantly - consumed.
Tune in now and learn how to turn your voice into your firm’s biggest growth engine.
