In today’s episode, we discuss something every franchisor needs if they're serious about growing their franchise network: a franchise sales development system. Many emerging franchisors think that once their Franchise Disclosure Document is completed and their franchise website goes live, they're ready to start selling franchises. But generating an inquiry is only the beginning. What happens after that lead comes in? Who contacts the candidate and by what method? What questions should be asked? How do you determine whether someone is really qualified? What information should be shared, and when? How do you move a candidate through the process without overwhelming them or allowing a good prospect to lose interest? That's where a well-designed franchise sales development system becomes critical.
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