What if the biggest business opportunity of your career didn't exist yet?
Long before college athletes could earn money through NIL, Blake Lawrence saw a future that everyone else thought was impossible. Instead of waiting for the rules to change, he spent years building the technology and infrastructure that would eventually power one of the fastest-growing industries in sports.
Blake Lawrence is the co-founder of Opendorse, the leading athlete marketplace and NIL technology platform used by more than 200,000 athletes worldwide. A former Nebraska linebacker whose football career ended unexpectedly after multiple concussions, Blake transformed personal adversity into a mission to help athletes build careers that extend far beyond the game.
In this episode, Blake shares the entrepreneurial journey behind Opendorse, the risks of building a company years before its market existed, and what founders can learn about betting on the future. He also explains how NIL is transforming college athletics, why today's student-athletes are becoming entrepreneurs at 18 years old, and what business leaders can learn from hiring athletes and investing in personal brands.
Key Points
Quote from the Episode
"You never know when your last play is going to be... so make the most of every opportunity."
— Blake Lawrence
Resources & Links
Blake Lawrence
Website: https://opendorse.com
LinkedIn: https://www.linkedin.com/in/blakelawrence/
X: https://x.com/blakelawrence
If this conversation challenged the way you think about entrepreneurship, leadership, and building for the future, subscribe to The Entrepreneur's Studio and leave a review wherever you listen to podcasts. Then share this episode with an entrepreneur, founder, coach, or student-athlete who could benefit from Blake's perspective on creating opportunity before everyone else sees it.
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