In the latest episode of Trial Lawyer View by Synergy, host Jason Lazarus sits down with Ryan McKeen from Best Era LLC to explore his evolution from growing a successful law firm to launching a transformative consulting agency for law firms. "Growth to me is a choice," Ryan shares, reflecting on the early decisions that shaped his firm's success. Ryan reveals the five key strategies he used to scale his firm, emphasizing the power of vision, systems, and culture. "Culture is what you do. It's action. It's time on a calendar," he says, stressing the importance of aligning values with business practices. Ryan also dives into the pivotal role of business coaching, masterminds within the personal injury community, and the insights he’s gained from coauthoring Tiger Tactics. He offers invaluable lessons on leadership, the necessity of financial projections, and how data and marketing can drive law firm growth. Tune in for an enlightening conversation about scaling your firm and embracing the mindset of continuous learning and growth.
Learn more about Synergy’s approach to healthcare lien resolution and firm operations.
Trial Lawyer View is a podcast for personal injury lawyers and legal professionals who believe that great verdicts are only part of the equation.
Hosted by Jason Lazarus, the show focuses on what happens behind the scenes of elite trial firms. Each episode features conversations with trial lawyers, firm leaders, and industry experts who have lived the work of building, operating, and scaling successful personal injury practices.
We go beyond marketing tactics and courtroom strategy to examine leadership, operations, and the decisions that protect outcomes after settlement. This is practical, peer-driven insight for firm owners who want to build stronger operations, lead with clarity, and deliver better results for both clients and teams.
New episodes of Trial Lawyer View are released every 2nd and 4th Monday at 5 AM ET.
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