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In this episode of The Drive, Craig Harvey and Evan Proach break down AIM, the framework Evan built on the idea that your time is like the bullets in an old Civil War rifle. You only get a few shots, so your aim better be right. AIM stands for Agent, Identify, and Maximize, and it walks through why you need to master your own craft before you can ever expect to lead somebody else, how to spot the right people to build with, and what it takes to develop those leaders into managers who can carry the weight.

Craig and Evan get into real territory here, drawing on their own experiences in the insurance business and the sports world to explain why so many people fail at leadership. They talk about coaches who actually played the game versus ones who didn't, why being a top producer doesn't automatically make you a good trainer, and how leaning in until you get invited in is still the best way to rise. They also break down SWOT conversations, the importance of knowing your managers' weaknesses, and why most people waste the very time they claim they don't have enough of.

If you are trying to grow in sales, build a team, or just figure out where to point your focus, this conversation is for you. Hit that like button if this episode brought you value and subscribe to the channel so you never miss an episode of The Drive.